400 combinations of banner ad content
The initial challenge was to prepare ads for all possible content combinations.
- banner resolution
- a sample of the apartment (exterior, interior, equipment)
- a pictogram
- the number of rooms in the apartment
- the distance from well known landmarks
We were able to generate an ad for each combination resulting in around 400 different banner ads.
Ads adjusted to the customers location
The client provided us with a list of twenty landmark locations within Bratislava and their distance from Bory. For people who, according to an individual’s GPS coordinates were currently allocated near these landmarks, we then displayed the corresponding mobile banners based on this list, showing the proximity of the property to such landmarks.
Apartment rooms number in ads adjusted to the customer's preferences
At selected real estate portals, we divided the search results into categories based on the number of rooms that were searched for. In the banners, we placed the price of the cheapest apartment in the category and updated the banners regularly.
Ads adjusted to the customer's interests
If we targeted the user on the Bory Housing project website, but they didn’t visit a particular apartment type, we encouraged them to re-visit the web site by highlighting the location benefits that were related to the content they viewed on other websites.