Banner set for every brick-and-mortar shop
The client provided us with the addresses of their brick-and-mortar shops together with their GPS coordinates in the form of a spreadsheet document. Based on this document, we generated banner sets for every resolution and shop.
Excluding of client's IP addresses
The first thing we did at Alvolia was exclude O2 IP addresses from targeting.
Targeting to premium devices
Then, we selected device models that the client specified. We only displayed the ad to users whose device was on the list.
Campaign optimization during the runtime
With these settings, we were able to monitor the real-time campaign progress, optimize targeting and bidding, and send reports to the client on a weekly basis. These can include everything from how to pace your marketing budget to the evaluation of the domains with the highest CTR.