28 000 banner ad content combinations
The biggest challenge was to prepare ads for all possible content combinations. There were these variables in the banners
- the banner dimensions
- the name of the product and the background color
- the slogan
- the number of bedrooms
- the target buyer (single person, couple, family)
- a sample of the apartment (interior, exterior, equipment)
We were able to generate an ad for each combination which resulted in around 28 000 individual banner ads.
Deployed with single script
The only thing the client had to do on their own site was adding a tracking script. Since then, we've been able to target the ad to a specific user and also show tailored pop-up notifications on the client's site.
Specific notification for every apartment
Pop-up notifications served to highlight the benefits of living in individual YIT projects. The script recognized each particular flat and only displayed notifications that were relevant to it. For example, the view of the Malé Karpaty was only advertised for the apartments that actually had that view.